GUC Agency and Superunie are proud of the new g’woon campaign

The new campaign emphasizes the g’woon products’ quality in taste and richness, but also on the socially responsible and sustainable manner in which they are produced (e.g. Beter Leven Keurmerk and Fairtrade). All this great quality is offered at a very affordable price. The three TV commercials feature g’woon chocolate, granola and soup, and emphasize their quality and competitive price. The pay-off ‘Nederland houdt van g’woon’ (meaning: ‘The Netherlands loves g’woon’), which was introduced in the initial campaign, remains the same in this follow-up campaign.

Manon Daggers, Program Director Marketing and responsible for MarCom at Superunie: “We had been looking for one agency that could aid us in the marketing of various brands, on various disciplines. We chose GUC Agency because they, on the one hand, know how to align theme and activation, and on the other hand because they offer all marketing disciplines, such as TV, digital, activation, shopper marketing and social media, under one roof. This choice allows us to achieve our ambitions to run major campaigns for the big brands, but also to pursue more pragmatic goals.”

The campaign was produced in cooperation with MacGyver (director Anne de Clercq) and MacLoud.



Posted on Jan 18, 2019